Converse
By You
Working alongside digital agency Enjoy The Weather we developed a fun informative video for Converse By You showing the process of customizing Chuck 70’s on their platform.
The video had to answer 3 key components of storytelling:
Education on details that can be personalized
Product offering to customize
Inspiration & Invitation to create
The main insight pointed to the fact that consumers don’t understand or even know they can customize their own Chucks .
Some of the amazing potential of Converse By You custom Chuck 70
In this concept, our hero shoe moves through a ‘zero gravity’ space interacting with items that change its appearance on contact.
We also developed a language to promote team partnership colorways.
R&D
Ideas we left on the
cutting board.
