NBA2K
Brand
Strategy
NBA2K is a house name for millions of NBA fans around the world, seamlessly blending the real game with the virtual in an unparalleled gaming experience unlike many.
2K engaged us as the brand was struggling to connect with new players, focusing more on features than what made it amazing to start with: The Players and the Love of The Game.
We helped 2K redefine their internal mission and galvanized senior leadership around a strategy and vision to refuel the passion and transcend the real life game with the virtual one.
DEFY LIMITS.
Internal sizzle video* © to their respective owners
The work took shape as a Keynote presentation, a sizzle video, concept visualization, strategy and a brand book.
We expressed the strategy in many variations that evoked the power of the Game to show it in a pure manner as if it was the real game.
Brand Book
The brand work ultimately inspired the final artwork for the Game Cover and subsequent campaign work for the launch.
Custom font concept
inspired by the court.
credits
Due to the nature of this project, some explorations use existing content as proof of concept to illustrate potential. None of the work was used commercially by NBA2K.
* Internal Sizzle video was not for commercial use. All copyright rights belong to their respective original content creators and owners.
Final Game Artwork by Matt Comer
NBA2K