Nike
Chicago
Marathon
2019
We were invited back by Nike and Bank of America to design the spatial graphics and interactive moments for the 2019 Chicago Marathon.
Working closely with Nike and our buildout partners, we developed a graphic system that championed the look of fast and covered the whole convention center.
We created a series of interactive and sharable moments to create energy and excitement among marathon attendees.
A larger than life digital clock acted as a mind bending infinity mirror at the entrance.
The outline of the running path lit up in neon.
We created an interactive moment for attendees to log their goal times using stickers and stick them to the back wall, creating a layered effect over the course of the weekend.
As with every project we do, iteration and evolution of the visual language is key.
