The North Face
_Icons of
Exploration
We helped create a campaign highlighting The North Face's ability to give people the power to reset their lives through the possibility of exploration.
Reset your normal
Resetting your normal is resetting your destination.
It is discovering new vistas, new places and new experiences, regardless of the distance, and celebrating the connections one makes in the process.
By exploring all corners of the earth, we know wholeheartedly the beauty and wonders of its spaces and its people. Whether one mile, or a thousand miles, there are places to discover and people to learn from.
__Reset
waterproof
Super warm. Insanely waterproof and breathable—it’s the only jacket you’ll ever need.
__Reset
warmth
Maximum warmth, minimal impact. Because performance and sustainability should go hand-in-hand.
__Reset
protection
Shield yourself—and the planet—with sustainably-made outerwear you can turn to when the weather turns.
We applied the campaign visual language to the collection mixing real and cgi elements over studio images.
Each asset was also animated for digital banners and social media application.
Comprehensive visual center for geos and outside teams to execute upon the vision.
Retail design
In addition to the visual language above, we also helped concept retail window design and content.
Animated textures were used as backdrop to each apparel piece on seamless video screens.
credits
Concepts, Creative Direction and Production by supermorebetter
The North Face team:
Creative Director: Angelo Colletti
Art Director: Michael Delaney
Photography: Luke Wooden
The North Face
