Honest, direct, and true to the athletes’ and sport. AOS is a no BS brand that is here to help athletes around the world perform their best.
We worked along side the AOS team to create a campaign featuring their updated packaging with a few AOS athletes for their release in Target stores.
Hero product and athlete imagery for social posts.
Target Retail mockups as AOS started selling in-store. The idea was inspired by locker rooms and elevated product display.