Hall of
Flowers
Hall of Flowers connects the most innovative brands, retailers, and industry insiders to plant the seeds for the future of cannabis while fostering a vibrant community.
The HOF team came to us to help them create a branding system for their event series that is highly flexible and open to vast amounts of customization while remaining iconic and simple.
The HOF identity is based around the bold “hall” logo which we designed to hold it’s own against the visually noisy trade show landscape.
The Hall appears as a repeating element across all HOF branding - from acting as an anchor for our playful type system, to being utilized as a masking object for brand imagery and videos.
This is how the identity comes to life across the event series.
HOF events happen once a season, the flexibility of the branding system can accommodate vast visual differences from season to season.
Left on the cutting mat, but still great.
credits
Hall of Flowers
