NIKE
FORCE
AF1

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The Nike Air Force 1 needs no introduction— but these are no ordinary AF1. Inspired by the old and re-imagined for today’s most demanding winter season comes a new generation of heroes.

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HO16 NSW NIKEAIR SF AF1 Isaiah Thomas 01@2x

HO16 NSW NIKEAIR SF AF1 Anthony Davis 01@2x

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Working with Nike we helped bring to life the visual language for the FORCE campaign with bold images of products and athletes across digital and retail execution.

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Spanning 3 distinct styles and drops, each visual used the same construct and re-imagined each one to highlight the hero story of each AF1.

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Icon highlighting the Reflective aspect of the shoe encouraging users to use their mobile flash to hero the feature.

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The last of the drops was an all weather AF1 specifically designed to tackle all the streets have to throw at you during the brutal winter months.

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We created custom background plates to hero the protection from the elements the FORCE product offered.

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Nike AF1 FORCE Seeding kit

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credits

Nike Creative Director - Andre Simmons

Nike

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