Nike
Just Do It Campaign
JDI HO18 is a visual evolution from the 2018 Chicago Marathon and the Summer JDI campaign.
We dimensionalized our 2D system into a system of parts for retail application, translating our elements into 3D fixtures and graphics for the spatial design of Nike SoHo.
Digital and Motion
We made the 2D system we created come to life through motion and digital application, from the Nike landing site to a fluid multiple part instagram story format, individual product and athlete videos for social and an epic narrative that tells the story of Lebron James’ migration to the Lakers.
Exploratory Work
credits
nike NABD
nike
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