Nike
Air Max Day
Campaign 2
When asked to work on air max day one never says no. We were part of the initial process and concept development working closely with the internal nike brand design team. Together we helped shape the incredibly deep storytelling and visual language that became the final campaign.
Each piece of content was driven by stories that gave glimpses into the inspiration, history and cultural moments of each sneaker.
exploratory work
during the journey to create we always spend a healthy amount of our creative energy on explorations and conceptual work. this helps us hone in on our approach. while some of this work is sometimes (most of the time 🙃) not used we find it invaluable in expanding our skillset and pushing ourselves to new places.
credits
Super thanks to all involved. the long hours, the back and forths. As usual, this is the amazing results of people coming together to tell incredible stories. Thank you nike. Final Campaign can be seen on ManVsMachine site.
nike
as these were designed for proof of concept we used found -content on the internet. © goes to all respective owners of the images used in our designs and in no way reflect a commercial use by Nike, Inc. or supermorebetter, LLC.
