Nike x NWSL
Jersey
Launch

The NWSL isn’t just a soccer Team. It’s a Team of statement makers. This is the proving ground for the biggest stars in the game and the brightest stars of tomorrow. They lead in style, are supporters in their community, and set the pace for those around them.

The 2024 Nike NWSL Jersey is here to celebrate the Statement Makers and help fuel the rise of the NWSL.

We Art Directed and Designed this epic launch of 14 fully redesigned kits that culminated in a massive photo bank of 148 images with over 300+ digital deliverables including motion content capture.

The graphic system was designed to be flexible to accommodate the wide gamut of outputs required for use.

As we always do, we built a robust Guideline document to help functions use the assets as intended and clearly outline use case scenarios and all graphic elements.