Nike
Sneakerboots

Concept and creative direction for one of Nike's city boots collection. Based around the idea of a force field protecting you against winter's worst elements.

sneakerboots are built to conquer the city to keep you DRY, WARM, SAFE (as in standing, with incredible grip). our concept centered around these benefits using a force field that protects you from snow&rain, while keeping you warm. you are free to tacklet the city, no matter what.

motion and 3D by AIXSPONZA

in addition to a full campaign we also created a seeding kit for influencers and athletes to receive a pair of boots and an aeroloft jacket. inspired by the materials and weather resistance of the product.