Beats Fit Pro 2
Social
Campaign

Social media campaign helping showcase the customization options for your Fit Pros case engraving.

Honing in on the insight of consumers and what was used to customize the most the cases. Turns out lots of people are into Horoscopes.

So we dove in and gathered insights on each sign and depicted their uniqueness in fun little animations.

We all use different ways to express ourselves, what we’re into and how we want to show up. Horoscopes are a major part of how people identify. Horoscopes have been a part of pop culture for decades, we wanted to bring this customization to life through the fun expression of 90’s and 2000’s era internet culture, stickers, and the personality traits that come with each unique sign.

In total we made 6 animations, each unique to their respective sign.
With 200k+ views each between Instagram, Facebook and X.

R&D