Converse
One Box

We love sustainability focused projects and getting to work on helping Converse share their new “One Box” quickly became a studio favorite.

Made of 100% recycled materials, and removing the need for a shipping box, the Converse One Box is more eco friendly and easier for everyone. 

Story

What if…
Instead of 2, we only had…
One (pause) Box
100% ♻
while using 25% less material

Easier for you, better for the world
It’s a win win.

Converse ✭〉
One Box
#ConverseByMe

Key moments:

01:   100% recycled shoe box & shipping box - all in one
02:   Delivered with 25% less fiber than standard shipping
03:   Fewer boxes for purchaser to break down

Development

Using the comic cell vernacular as a device to tell the story of One Box. The focus was on a center hero moment surrounded by other supporting elements to bring depth to the story. While seamlessly moving across cells to bring a dynamic edit to life.

To ensure the focus remained on One Box, we ensured that the system was flexible but still focused.

Explorations