Nike Air Max
Campaign

Nike Air Max needs no introduction, the innovation that inspired countless street culture trends keeps on giving year after year. It’s also no stranger to our studio who’s been telling the Air Max stories for many seasons, and more to come.

This season’s story extends the Spring/Summer campaign into the Fall Season through a 3-part modular system that showcases Air Max through the lens of creativity and product storytelling.

Working hand in hand with Photographer Cian Moore & the Nike team, we came up with fun unique vignettes for every Air Max this season.

Air Max Bliss
Air Max TW
Air Max Flyknit Racer
Air Max Scorpion

Cian’s work is often a direct representation of the ideas he sketches out. Strategically aligning to the stories we developed together for the campaign.

The campaign was built to be modular, leveraging our Hero images with in-studio footwear and on-body style looks, enabling us to mix and match based on marketing needs.

Our Creative guidelines covered the entirity of the creative applications and use case scenarios for the campaign to be executed properly in all territories.

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