Jordan
Mars
270
The new Jordan 270 launch clashed the heritage of the Jordans I, IV, V and VI into a new iconic upper with the incredible all day comfort and style of the Air Max 270 bag.
## Our concept told the story of Jordans in an animated concrete block and a dramatized Nike Air Max 270 bag for comfort.
Each video highlighted key moments in the Jordan sneaker culture and sport.
Each panel of the concrete plinth told a unique moment in the Jordan History.
Hero product imagery and details captured for the campaign and e-commerce sites. https://www.nike.com/t/jordan-mars-270-mens-shoe-kFshZR
## Jordan Bastille Paris retail.
R&D explorations that enabled the realistic look of the concrete and stop motion feel animation.
