Beats Line
& Friends
Line Brown just got a new makeover and he's ready to take on the night. Badder, funnier and way more confident, Beats Brown has arrived.
We have often had the chance to work with our friends at Beats by Dre on a variety of launches. Bbut this one was different. When they asked us for a campaign around a collab with line chat's own 'Brown' we couldn't wait to start. A new character was born Beats Brown — dj and producer — he owns the night.
some of the concepts we developed revolved around giving the impression that beats brown has been a part of the scene for decades. part of some of musics largest names. so we inserted him in album covers as a teaser campaign — alas this concept never saw the light of day for legal reasons.
concept artwork development.
We also had the opportunity to embed Beats Brown into images with various celebrities, as if he was always part of the clan.
credits
[beats by dre](https://www.beatsbydre.com "beats") / [apple](https://www.apple.com "apple") / [line&friends](https://www.linefriends.com) see the final campaign art [https://www.linefriends.com/beats2017](https://www.linefriends.com/beats2017)
Beats by Dr. Dre
product photography: dan hall
