Arrival EV —
Brand Visual
Voice

Arrival is a UK based EV startup focused on B2B vehicles and public transportation. Our task was to help bring a new visual language to deliver marketing materials that amplified the brand’s mission towards RADICAL IMPACT.

We designed a brand book designed to gather momentum for the massive undertaking Arrival was building. Such a massive re-inventing of the manufacturing process and end goal, a revolution in itself, required a healthy mixture of activism and dreaming to enable its full potential.

Our visual language was inspired by the method of making, constantly iterating and adapting to the purpose, we build a design grid akin to how a computer interpolates data in blocks.

In addition to the Brand Book seen above, we also designed a VAN specific book that explained the options and innovations for fleet orders like Amazon, DHL, Fedex and UPS in addition to small business owners.

Lastly we expanded the visual language for social media content. Developing unique languages for each type of story, Engineering, Brand, Product.