Arrival EV —
THE VAN
Working hand in hand with our partners at Futuredeluxe, we developed a visual language that brought artful expressions of the Arrival Van innovations to life.
The content was build in 3 modules — MODULARITY, MATERIALITY, CONNECTIVITY — each focused on an innovation.
MATERIALITY: All inside and outside panels of Arrival vehicles were made using recycled fibers and resins compressed into shape to form panels. Much easier to produce and sustainable, highly impact resistant.
MODULARITY: the vans are built to be fully modular, from cargo capacity to components, the latter offering easier and more sustainable repairs over time.
CONNECTIVITY: always on connection enables full fleet control as well as functioning diagnoses from headquarters, and isolation of component function.
Arrival website presentation during launch.
In addition to the video components we also delivered a series of stills for use on digital and event communications
R&D
credits
Creative Direction: Eric Duvauchelle
Chief Brand Officer Arrival: Adrian Nyman
A HUGE thank you to our friends and partners FUTUREDELUXE for always pushing boundaries, couldn’t have done it without you.
FUTUREDELUXE
Creative Director: Curtis Baigent
Executive Producers: Caleigh Illerbrun & Svet Lapcheva
Arrival UK
