CYLO
Urban
Bike
A modern bicycle startup aimed to simplify and bring safety to city commuting — grounded in an arresting silhouette for today’s discerning urban clientèle.
CYLO was started by our founder and his brother, wanting to fill the gap in the industry by breaking the typical big brand approach and designing a radically new silhouette that integrated all the safety features required for city riding.
“We knew we had to design a new aesthetic to cut through the noise and make an impact, but the goal was always to focus on usability and safety as our top priority.” — Eric Duvauchelle / CYLO co-founder
Co-designed with ARRO in Paris France, CYLO is unlike anything on the market.
CYLO SITE at launch
Concept wireframe for the supporting app of the bike, enabling ride tracking, mapping and logging, GPS bike location anti-theft system.
The name stems from the English word CYCLE and the French word VÉLO.
Flexible branding standards for product nomenclature.
The content campaign included a promo video, lifestyle and making-of photography assets.
Our second model, the concept CYLO/X, was to be the ultimate expression of the brand. Full electric assist with the latest embedded technologies connected to your smartphone.
Pitch Deck for CYLO-X (we’d still take investment 🤣)
