Having developed the visual identity and UI/UX for Samsung's Bixby, our next task was to design a playful and colorful system that captures Bixby’s supportive, reliable, observant, and friendly spirit.
The framework was designed to be applied to a variety of applications in static and moving content across Samsung channels.
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The visual language needed to scale to accommodate many needs across the year, from celebrating key moments in sport to global celebrations.
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credits
Illustrations: Philippe Zurmhole Motion Graphics: Christopher San-Agustin Some designs use references not created by supermorebetter all rights reserved to the original creators.
Samsung