Superbowl
LIV
We worked with Nike to ideate a visual look and feel for releases surrounding SB LIV, leaning heavily into Miami’s unique football culture.
We started to evolve that retro aesthetic by utilizing gestural retro typography and the bold colors of the Miami sunset to create something new while uniquely Miami.
We started by leveraging the vibrant visual language of Miami and 90’s football aesthetics, when Miami football cemented a place for itself on the map.
Inspired by the metallic textures of both the Southern Florida tradition of the turnover chain and the Heisman trophy, we brought chromed out elements into the visual language, starting with a solarization effect on athlete photography.
The chromed out aesthetic translated into the creation of icons using hyperlocal storytelling elements.
credits
This project and work is conceptual in nature and as such has not gone through the typiacl legal clearances required. We are showing it with the utmost respect and understanding that we are using found imagery and that all photography assets are the propriety of their respective owners.
